RV Sales Tips for the Off-Season
The "off-season" for RV dealerships is just around the corner. Many people are turning their thoughts towards winterizing their RVs rather than planning their next camping trips. As the off-season approaches, RV dealerships often wonder if they've done enough sales to keep themselves afloat until camping season resumes, but there are things you can do to drum up some sales even while dealing with fewer sales of actual rigs. Here are some sales tips for the RV off-season.
Don't Stop Selling RVs
Some RV buyers will start shopping in the off-season, so don't stop promoting your RV sales. These buyers are often looking for a bargain, or they may be looking to replace an RV that wasn't working well during the camping season for their needs. Running sales on last year's models can help you generate income while giving these buyers something they're looking for at the same time. Remember, every rig you sell, even if you sell it at a discount, gives you a chance to up-sell.
Start Marketing Items for Repairs
Before they winter their RVs, many RV owners will look to have problems repaired. This helps protect their RVs from further damage and gives them an easier start in the spring when they're ready to start camping again. If you sell replacement parts, like new plumbing or exterior vents, you can market these items. Many of your customers, even those new customers who just bought their RV, are going to be in the market for these types of products.
Market Upgrades and Improvements
This is also a great time to market upgrades and improvements for the RV. Many customers who have spent a summer enjoying their rig will now know what they want to make it even more enjoyable. If you can step in and offer those upgrades, they will bring more business to you.
What kinds of upgrades are people looking for? The answer really varies from one customer to the next. Upgraded equipment for their media, like speakers and soundbars or LED TVs, is a common thing people find they want. Your customers might want upgraded radios or observation systems to make their RV easier to navigate. Decor, like rugs and lighting, is also popular as an upgrade. Think through all of the accessories you can offer in your shop, and start marketing the ones that fit your target customer best.
Improved Security for the RV
Some of your customers may have discovered the problem with traditional RV locks, and that's the fact that they're so universal, they're easy to pick. They may want to upgrade their locks to something more secure, and you can position yourself to add this upgrade in the off-season. The G391 series cylinder and key gives your customers a unique key and lock system that can protect them from theft the next time they take their RV out. Other security upgrades, like improved entrance locks or a cam lock, can be beneficial to your customers.
As you can see, there are many ways to increase your sale during the off-season. You just need to think about what your customers might need, and how you can provide it. With the right accessories and materials on hand, your off-season sales can be some of your best, positioning your dealership for success all year long.
